Hyeong Jun K SKHyeong Jun K/AppleApples homepage is all about photography right now.

Apple is currently dedicating its entire homepage to the iPhone 6s camera.

Visitors are encouraged to visit the websites "World Gallery" feature, which showcases some of the most compelling shots taken with the smartphone.

Apple combed through tens of thousands of photos taken by real people around the world to create the gallery. The photos will be featured in a global outdoor and print campaign launching today.

The idea is to inspire others to make better use of their iPhone 6, and to see whats possible with "the worlds most popular camera."

According to Apple, the campaign will involve 77 photographers across 70 cities and 24 countries. Theres a blend of travel photography, portraiture, and arty shots.